As you evaluate the cassava cat litter, I believe what will stand out is not only the physical performance of the cat litter, but also the thinking behind the product — why it is designed this way and what problems it aims to solve from a long-term health perspective. 

We strongly believe that pet care, whether food or cat litter, should always start from long-term health protection, not short-term solutions. That’s also exactly how we position our cassava cat litter. Our cassava cat litter is 100% dust-free, which helps avoid potential damage to cats’ respiratory systems and urinary tracts caused by dusty cat litter. It contains no fillers, is 100% plant-based, and follows the same principle of No filler. No empty promises.  

Six Unique Selling Points of Magnet Cassava Cat Litter Solving the Pain Points of Europe’s Best-Selling Cat Litters:

More importantly, our cassava cat litter is designed to solve the key problems of the best-selling bentonite cat litter in Europe, as well as common issues found in other plant-based cat litters such as tofu cat litter and wood cat litter. Because of this, we strongly believe it has great potential in the European market, especially for brands that prioritize health, quality, and sustainability.

Based on the key drawbacks of the best-selling cat litters currently on the European market, along with the growing demand for natural and environmentally friendly solutions, I have attached six core selling points of our cassava cat litter with test reports. Please take some time to review these materials carefully, as they can be very helpful in building and differentiating your cat litter business.

Six Selling Points of Huanda Cassava Cat Litter-Qingdao Huanda Biotechnology Co., Ltd

Selling Point 1: 613% Ultra-High Water Absorption Rate

The water absorption rate of Huanda cassava cat litter reaches 613%, far higher than the industry average of 190%-390%, which means it uses significantly less cat litter.

Under the same amount of urine, other cassava cat litters consume 30.7%-92.3% more litter compared to ours.

Water Absorption Test Report

Benefits for Consumers:

1 Reduces cleaning frequency.

2 Minimizes odor spread

3 More durable and long-lasting

4 Saves overall cost

Benefits for Businesses:

1 Lowers operational costs

2 Stronger customer loyalty

3 Higher repurchase rate

Selling Point 2: Strong Odor Control-95.6%-99.2% Deodorization Rate

Under an ultra-microscope, Huanda cassava cat litter has a Micro-mesh structure similar to activated carbon, which absorbs and lock in odor molecules.

Most other cassava cat litters and tofu cat litters are gum-bonded and rely on fragrance to mask smells, so they do not truly remove odors.

Odor Control Test Report

Selling Point 3: Zero Dust, Zero Gum, Zero Stone Powder (Calcium Carbonate)

Zero Dust Test Report

Traditional cassava cat litter contains glue (tofu cat litter also uses glue, such as guar gum). Clumping is achieved through simple physical bonding, which can cause sticking to the litter box, weak odor control and dust issues.

Low-priced cassava cat litter reduces cost by adding stone powder (calcium carbonate) and other low-quality fillers. This makes the clumps heavy, increases litter consumption, reduces durability and creates powder and dust problems.

Huanda cassava cat litter contains no gum and no stone powder. It is made from pure plant-based materials and clumps naturally through our own process. This is a natural property of our product.

Under the microscope, even the smallest particles show a crystal-like structure, not powder. The formula uses one-third large, one-third medium and one-third small granules, which helps effectively reduce tracking compared to other cassava cat litters on the market.

Selling Point 4: Ultra-Low Ash Content-Only 1.5%

Ash Content Test Report

Ash content refers to the inorganic materials left after burning - simply put, the parts that cannot be burned away, such as stone powder (calcium carbonate), talc, kaolin, bentonite and other mineral fillers.

For truly plant-based cat litter, the ash content (inorganic mineral residue) should be very low. A high ash content usually indicates that mineral powders or low-cost fillers have been artificially added to reduce production costs.

High ash content can lead to:

Poor water absorption and weaker clumping

Increased dust.

Negative effects on cats’ respiratory system and overall health.

Other cassava cat litters on the market have an ash content of 14.7%, while Huanda cassava cat litter has only 1.5%. This truly achieves 100% plant based cat litter, with bouncy, strong clumps that do not crumble. 

Selling Point 5: 33% More Volume at the Same Weight

Low-Density, High-Volume Design

Huanda cassava cat litter has a bulk density of 500-550G/L, compared to 700-1000G/L for similar products on the market. This provides over 33% more volume, significantly improving usage efficiency per pack and extending the product’s lifespan.

30% Lower Cost per Pack

A 6L pack of Huanda cassava cat litter covers the same area as an 8L pack on the market. Through optimized formulation and volume design, it effectively reduces the cost per pack by at least 30% without lowering quality.

A Win-Win for Sustainability and Cost Efficiency

The pure plant-based formula is not only eco-friendly but also reduces costs through optimized volume design. Its lightweight nature helps lower carbon emissions, offering businesses a more sustainable and economical choice.

Selling Point 6: Protects Cats Respiratory and Urinary Health

By eliminating dust issues at the source - commonly found in bentonite cat litter, tofu cat litter and wood-based cat litters - we help protect cats’ respiratory and urinary health while remaining friendly for allergy-sensitive people.

COMMON PROBLEMS OF MARKEET CASSAVA CAT LITTER VS. HUANDA SOLUTIONS

Our production process uses solar power, helping to reduce energy consumption and carbon emissions. Moreover, compared with other cassava cat litters, our product is 29%–50% lighter, which significantly helps lower carbon emissions during transportation.